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Search Engine Optimization Training
SEO is the most robust tool, used by online businesses for generating traffic to their websites and interest new customers. At NaviGo, we teach best practices and techniques such as On-page and Off-page optimization, as it can help businesses to rank higher in the search engine results. And businesses are recognizing this fact and recruiting SEO experts that can help in attaining top rankings and put the businesses ahead of their competitors. As the high ranking page gets several clicks and generates leads for the business.
Therefore, we aim to shape inspiring students with in-depth training to meet the requirements of the IT industry and build substantial grounds in SEO Training by exhibiting students with various projects. NaviGo also bestows the Best SEO Training Course in Gurgaon, Haryana.
We guide people from every background to change their lives via our career-oriented short term courses in Gurgaon. Our evening and online course focus on college students and full/part-time employees.
Session 1: Introduction to websites & Search Engines
What is Keyword Research
Types keywords
Keyword Research Methods
How To Use Keyword Research Tools
How To Find best SEO Keywords
How to Find Competitors & analysis
Best approaches to Keywords implementation
Session 2: What is On-Page Optimization?
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
URL optimization
Implementing Canonicalization
Image Naming, Image Title and ALT Tags
What are Meta Tags(Title, Description)
Robots Tags Implementation
Keywords Optimization
Redirection Tags Implementation
Headings Tags {H1 to H6} Implementation
What is Content Writing?
SEO Friendly Content Writing {Inserting keywords in content}
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
ROR text sitemap
Session 3: What is OFF-Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No
Follow Backlinks
What is Google Domain Authority?
How to Increase Domain Authority & Page Authority?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Business Listing
Social Bookmarking
Infographic Submission
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Document sharing
Video Sharing
Session 4: Google Webmaster Tools/Google Search Console (GWT/GSC)
Introduction to Google Webmaster Tools
How To Install & verify GWT
How To Index a Website
Export Backlinks & Analysis
Hot To Fix crawl errors
Know Google Index & search Analytics
Session 5: Introduction to Google Analytics Tools
Introduction to Google Analytics Tools
How To Install & verify GAT
How To Track Traffic
Understanding Users behavior
Understanding Users Flow
Traffic Filter
Understanding Bounce rate, users, sessions and New visits
How To Integrate Google Products to Google Analytics
How To prepare Reports in GA
Session 6: Report preparation & Analysis
How to Prepare SEO Report
How To Use GA for Reports
Report Analysis & traffic improvement